Values and frames

Values and frames (and why they’ll change the way you think about campaigning)

Messaging and framing workshop with Common Cause Australia, Asylum Seeker Resource Centre and Australian Conservation Foundation
1.30pm – 4.30pm, Monday 5th June

In our increasingly fast paced and fragmented world, it’s becoming harder and harder to get traction on the issues that really matter. That’s why even the most effective progressive organisations are working to review their framing and messaging.

Join messaging and framing expert Mark Chenery, co-director at Common Cause Australia, for a hands-on workshop exploring how values and frames work, why they matter, and what a values-based approach to community engagement means for individuals, organisations and movements seeking to create a more just, sustainable and democratic world.

Including practical examples and insights from organisations who have used a values and framing approach to mobilise their community (including Asylum Seeker Resource Centre and Australian Conservation Foundation), Mark’s workshop will offer you an opportunity to evaluate and work on your organisation’s approach to framing and messaging so that you can connect more strongly with your target audiences.

Who will benefit?

Communicators, behaviour change specialists, campaigners and fundraisers can expect to come away from the workshop with practical new ideas to shift the debate about the issues your organisation is seeking to progress.

Tickets

$30+GST for Progress 2017 ticket holders
$100+GST for general public (no Progress 2017 ticket)

 

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